About Us
At FRUV®, we believe good food starts with simple, 100% natural, and honest ingredients. We turn fresh fruits and vegetables into clean, shelf-stable powders that fit easily into modern kitchens and commercial food production alike.
FRUV® is a brand of ALBORZ Foods, a Lahore-based manufacturer of premium dehydrated fruit and vegetable powders. We introduced Pakistan’s first Green Banana Flour, and our range has grown to include FRUV 365, our All-in-One daily nutrition powder, and Onion Powder. Each product reflects our mission: to make natural nutrition simple, accessible, and trustworthy.
Our Promise
We never compromise on quality. Every FRUV® product is:
- 100% natural, nothing added: no preservatives, no additives, no fillers
- Made from fresh fruit and vegetable flesh only, with a single ingredient in every product
- Gluten-free and vegan
- Compliant with Punjab Food Authority (PFA) standards and Halal certified by ACT
What Makes FRUV® Different
Purity, consistency, and care. We source directly from farms, which helps us keep the natural flavour, aroma, and nutritional density of every ingredient. Careful dehydration and grinding then turn that produce into powders that perform the same way, batch after batch.
For Your Kitchen
Blend FRUV 365 into your morning smoothie, bake pancakes and cookies with Green Banana Flour, or save time cooking with Onion Powder. Natural ingredients, made simple.
For Your Business
We supply bakeries, cafés, restaurants, food manufacturers, health institutions, and distributors in bulk, including Green Banana Flour, Onion Powder, and Garlic Powder (available in bulk only). We also offer private label opportunities and custom dehydrating and grinding of other fruits and vegetables to your specifications.
FRUV® is here to bring you the power of nature in its purest form.